About Us

Luxury Beauty, Effortless Glam.

At DSG Cosmetics, we believe beauty should feel as good as it looks. Founded by makeup artist Debbi Shequila, our brand was created to elevate your everyday glam with high-performance products that deliver comfort, confidence, and undeniable shine.

Debbi's love for lip gloss began at a young age. Growing up with naturally full lips, she often felt self-conscious—until she discovered the power of a good gloss. Lip gloss became her beauty essential, not just for shine, but for confidence. That personal connection sparked a lifelong passion for beauty and inspired the heart behind DSG Cosmetics.

After years of perfecting her craft behind the brush, Debbi saw a gap in the market for glosses that were creamy, non-sticky, and rich in pigment—without compromising on elegance or quality. DSG Cosmetics was born to fill that space, offering products that reflect both modern luxury and functional wearability.

Each gloss is custom-formulated to complement all skin tones and crafted with beauty lovers and professionals in mind. Whether you’re a makeup enthusiast or a fellow artist, DSG Cosmetics is here to enhance your signature look—effortlessly.

Our mission:
To create high-quality, skin-loving cosmetics that blend comfort with performance. We’re here to help you look good, feel good, and shine with confidence—every single day.

Our promise:
• Creamy, hydrating textures
• Non-sticky, long-wear formulas
• Inclusive shades for every complexion
• Packaging as pretty as the product